The AIA UK website serves as a pivotal platform for architects and design professionals across the UK. However, the original website presented several usability challenges, including complex navigation, inconsistent visual design, and limited content accessibility. As the sole Product Designer, I led the project end-to-end—from UX research and information architecture to UI design, usability testing, and implementation. I created a brand-new experience that is intuitive, visually engaging, and effectively communicates the organisation's value to its members and the wider architectural community. The redesigned website improves usability while supporting the organisation's growth by increasing user engagement, content discoverability, and conversion opportunities.